1- Research: At this stage, you Research about business, target customers, product/service, competition.

2- Create: At this stage, you create your digital marketing goals, digital marketing strategy, digital marketing plan & primary digital identities (website/blog/ app).

3 – Promote: At this stage, you start promoting your primary digital identities through various digital marketing channels like search engines, display networks, e-commerce portals, social media, emails, messaging & affiliate programs.

4 – Analyze: At this stage, you look the various analytics including the most important analytics i.e Website / Blog / App analytics & compare them with your goals. You also understand where changes must be made in order to bridge the gap between goals & actuals.

5- Optimize: At this stage, based on analysis & observations, you start making changes (fine-tuning). The changes could be in your primary digital identities or digital marketing channels. Changes are also referred to as content & design of your identities & promotional communication.